This book highlights popular souvenir designs from Japan's evolving local markets. As travel demand increases following the pandemic, more people are exploring rural areas beyond major cities like Osaka and Tokyo. The book showcases regional specialties, featuring products with modern design trends and refreshed classics. Organized by region, each page includes store names and locations, making it accessible even for non-Japanese speakers. This collection serves as a valuable reference for designers and a helpful guide for anyone looking to choose the perfect souvenir.

• 381 pages
• Size: 5.75" W x 8.25" L
• Language: Japanese
• Product #: 7444
• Code: NWS